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We’ve all seen it happen many times.

People being interviewed by the media and fail.

 

When asked a question, they blank. When the interviewer shoots a hostile question their way, they can’t handle it. Or, they drone on and on. The fail to connect with their audience. Often they look awkward and uncomfortable. Their clothes are outdated, ill-fitting or inappropriate.

 

These people are ruining their opportunities to propel their career forward. Worse, they lose credibility for themselves and their company.

 

Then, there are other people.

They look comfortable on camera. They impress everyone from the press to the public to their boss. They make their company look good and benefit from it.

 

How do they do it? Are they just naturally that way? Don’t fool yourself. All these people have been coached extensively.  Whether they admit to it or not.

 

How do I know? Because more often than not, I am their coach. Don’t risk your career, lose a promotion, forfeit a big bonus, embarrass your firm, or worse.

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